Maui and Sons | History in Artwork

The Artwork and its History

Inspired by the creative genius and founding partner artist Rick Rietveld, Maui and Sons as their new business was called, was launched with bold ideas, a few thousand dollars and a pair of madras surf shorts. Aggressively marketing their unique design to southern California surf shops and to local high schools, they broke all the rules of time.

Rick, a Southern California native, began surfing in 1971. After studying at the prestigious Art Center College of Design in Pasadena, California, Rick co-founded Maui & Sons, in 1980.

He held the position of creative director for 10 years, during which time his artwork launched the success of the company’s image and popular appeal.

He has received several awards for his work, and has been featured in books such as Stoked: A History of Surfing as well as several magazines including Surfer, Surfing and Action Sports Retailer. Concerning his work, Rick says "My art tells stories of better lands, fairer seas, adventure, spirituality, beautiful women – but the story’s ending is left up to the viewer. It’s a reaction to my daily experiences ensconced in my passion of the surf and beach lifestyle that I have enjoyed for the past 40 years.”

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Rick, a Southern California native, began surfing in 1971. After studying at the prestigious Art Center College of Design in Pasadena, California, Rick co-founded Maui & Sons, in 1980.

He held the position of creative director for 10 years, during which time his artwork launched the success of the company’s image and popular appeal.

He has received several awards for his work, and has been featured in books such as Stoked: A History of Surfing as well as several magazines including Surfer, Surfing and Action Sports Retailer. Concerning his work, Rick says "My art tells stories of better lands, fairer seas, adventure, spirituality, beautiful women – but the story’s ending is left up to the viewer. It’s a reaction to my daily experiences ensconced in my passion of the surf and beach lifestyle that I have enjoyed for the past 40 years.”